Produce leisurewear such with the same function as advanced sportswear are the key words for the new Swedish fashion venture Snoot. The first collection, which existed for the sale since last fall, consists of a total of six jack models that all combines advanced functional materials with a modern cut for everyday use. Manolo has met the brand’s founder, to hear more about the brand.
Behind the Snoot is Peter bloom was Peak Perfomance in the mid 80 ‘s with Stefan Engström, who today can be found at j. lindeberg. The basic idea of the project was to unite the experience of sportklädesindustrin with clothes of a higher style and fashion. The style describes Peter himself in maximum assistance be inspired by Italian manufacturers as Allegri, Herno and Zegna Sport, but with a more Scandinavian and dimmed sentiment.
– Stylistically, we have actually two sources of inspiration. On the other hand, the Northern Italian jack the courage where the focus is on the actual materials and details with everything from the placement of buttons and pockets to the feeling of the zipper. Always in a figure-hugging cut. Then we have ogled much against sports-and perhaps primarily the ski world and their demands on function, “says Peter.
The first collection reached stores this fall and consists of a total of six jack models, with everything from a robust winter coat with pälshuva to a stripped-down super lightweight raincoat. In addition, there is a cardigan in mulesingsfri and organic Merino Wool from Zegna Baruffa. The jackets are manufactured in Estonia and all models are the modern functional materials.
A repeating fabric in the collection is the Swiss Schoellers C-Change, which, like Gore-Tex, is a membrane that protects against the cold and water while it transports heat from the body. Unlike Gore-Tex, which is a so-called statistical membrane is C-change dynamically and are themselves properties like sh. Depending on the weather changes the molecular structure of the membrane, and in harder effort inside the fabric through the damp air from the carrier while the fabric is turned outward against the rain and cold. In addition, the fabric is unlike many other waterproof and breathable Gore-Tex membrane free of hazardous flourföreningar (PTFE) and have a so-called Bluesign-certified.
Padova is a kavajskuren jacket in shorter model with detachable quilted inner lining.
But it’s not just the materials that testify to the brand’s function splash. Värmetejpade seams, hidden ficklösningar, ventilation under the armholes, recessed hoods and 2-way zipper from Japanese YKK are just a few examples of details that can be found at Snoots jackets. That fodervadd used ECOPET which is made from recycled polyester.
– The idea for the project was born to a large extent based on my own needs to feel dressed without having to compromise with the garment’s function. After working a long time in the sports industry, I felt that there was a gap between the right sports and fashion clothing. Many of the sports industry construction techniques and materials to use in more everyday clothes without feeling becomes too technical, “says Peter.
What experience do you mainly taken with you from the sports industry?
-It is mainly feature with demands for water density and full mobility, but also the quality in which the sports industry is at the forefront. The garments should hold to use.
Recent seasons have course it appeared a clear trend in which the sports industry moves more toward fashion world and vice versa. Why will the development right now?
-To a large extent, I think it’s about people who worked in the sports industry has begun to interest themselves more in fashion. It has developed many new functional fabrics with a little stylish flair that is better suited for more if of a fancy design garments. Then we have a generation now that’s grown up with sportswear and who want to have the same function in more elegant form. When I started at the Peak, it was more okay to join a ski jacket in town. Today feels like fashion picture more well-dressed with higher demands on the garment’s shape, says Peter
Hidden Napoleon pocket with opening for headphones.
Large pocket on the inside of the jacket which is supposed to be able to keep a journal, map or iPad in when traveling.
The 24/7 Jacket is one of the most technologically advanced models and Snoots consists of two layers. The partially nätfodrade the inside with five hidden vents for maximum breathability.
Close-up of the inside of the jacket.
Ventilating the Pocket makes it possible for anyone who moves between country and urban environment to regulate internal temperature jacket.
Close up of 2-way blix lock.
At present, the brand’s Blazers buying via their own store at Grev Street in Stockholm and the webshop as well as a number of retailers throughout Sweden. The jackets will cost from about £ 3000-7800.